To support Honda’s leading technology and product quality, our Honda bikes team has been busy producing photography and brochures to help set the brand apart from their competitors.
These assets were also used around the stands at this year’s EICMA Motorcycle Show to help tell the story of Honda’s iconic bikes. A few lucky members of the team even got the chance to fly over to Milan to experience the buzz of the show and report back on what they saw. EICMA is the motorcycle world’s answer to the Tokyo Motor Show, and most manufacturers were raising the bar this year by showcasing all that 2014 has to offer the global motorcycling market.
As we were queuing up for the Honda press conference, it was hard to believe that our journey started 9 months ago with researching, strategy, planning, conception, design, art direction, production, retouching, artworking and delivery… the time has well and truly flown by!
There were thousands of reporters, journalists and trade, all eagerly waiting the unveiling of the new range of bikes, and I could not wait for them to get their first glimpse of the amazing work we’ve produced for Honda this year.
Alexander Kraus, Head of Sales and Marketing for Honda Motor Europe, kick started the evening by introducing the bikes. As each bike was ridden on stage the crowd clapped and cheered, but it was the Fireblade SP that got everyone out of their seats, cameras flashing, notes being scribbled, ooooh’s and ahhh’s – it was amazing to see how important these bikes are to people. Motorcyclists are so passionate – they live and breathe motorcycles, and it’s an amazing feeling to be a part of that.
The next day we headed off to the EICMA exhibition, with around 7 halls at 280,000 m2, the scale of EICMA is immense. We managed to work our way through the crowds to the Honda stand, where Honda fans were checking out the bikes, hopping on, inspecting underneath them and comparing with competitors. You really got a sense of how competitive the motorcycle sector is and how brands need to stand out in this sector.
EICMA’s tagline this year is ‘Motorcyclists have changed’, but so have the bikes. They’re now more comfortable, economical, and technological. Honda, for example, are making it easier to get on a bike with more models having DCT for a smoother ride, as well as cleaner engines, the release of more A2 licence bikes, improved aerodynamics and refined V4 engine for the VFR800F.
Overall, there was way too much inspiration for any motorcycle enthusiast to handle this year and I cannot wait to see what the motorcycle market has got planned for 2015!