The exciting news keeps on coming…! We are pleased to announce our new appointment as the full service, pan-European agency for Japan Airlines (JAL), following a competitive pitch.
Southpaw will develop JAL’s brand communications strategy and creative platform for the launch of their new European brand campaign.
“The JAL business is a fascinating brand and, as you would expect with any global Japanese business, exudes high quality, 5 star service, as well as brilliant technology and product design. We are thrilled to be given the challenge to communicate to a European audience the reasons why they should consider Japan Airlines for their next trip to Japan.” - Tom Poynter, Group Managing Director, Southpaw.
“This is a big commitment from JAL to invest in a brand campaign across Europe. We needed a partner who could help us disrupt the category and Southpaw consistently demonstrated strategic, creative and media expertise to enable us to achieve that goal” - Mark Lucas, Manager, Sales and Marketing Planning, Europe, Middle East and Africa.
The through the line campaign is due to launch in Spring 2015, across the UK, French and German markets with an initial emphasis on display and PPC.