Yazoo, the flavoured milk drink owned by Friesland Campina, appointed Southpaw as lead strategic and creative agency in April 2016.
Since then, we have defined a new strategic positioning and creative platform, called ‘Shake it up’, to help the brand engage with millennials. The new positioning will establish Yazoo as the brand that can shake up your viewpoint and be an antidote to all things boring and predictable in the world.
The first campaign under the ‘Shake it up’ platform launched on the 25th July and is running across social media platforms, using filmic assets and has gained over 1.5 million views in its first week.
Tom Poynter, Group Managing Director at Southpaw, said; “We are hugely excited about the Yazoo win and the opportunities to bring our FMCG knowledge to bear in such a competitive sector. Yazoo is a terrific brand and the client is very open to innovative ideas and ways of working, which gives us room to create some disruptive campaigns that can really shake up the flavoured milk category.”
Check out our Shake It Up film, here: https://www.youtube.com/watch?v=8CJ9SM�Zzs