Since rebranding in April, our new business strike rate has improved by over 70% and we are finding talented individuals want to be part of our story, as well as potential clients wanting to know more about us. The agency rebrand has been transformational both commercially, creatively and motivationally. So we thought it was about time that we shared with you our recent client wins and a little glimpse of some exciting projects that have been keeping us busy over the last few months.
We are delighted to welcome some new brands into the Southpaw pack…
Our scope of work varies for each brand; from marketing strategy to digital campaign development, point of sale to community management, PPC to augmented reality, and a lot more in between. So watch this space for new work updates.
We’ve recently worked on a lovely project with Baskin-Robbins International, celebrating everything that�s good about BR and its southern California roots. To help bring the essence of California to people all over the globe, we created an integrated campaign across 12+ international markets to celebrate BR’s heritage and flavour history, supported by an exclusive new ice cream and shake product range.
Here’s a glimpse of some of the creative…
You can check out the final TV Ad here.
It’s Miller Time
Since picking up the global digital account for Miller Genuine Draft in November 2013, we have transformed Miller’s social media strategy into one that drives an association with nightlife drinking occasions.
To realise this vision, Miller aligned itself with the Dance Music scene and tapped into the cultural explosion of this genre of music.
In order to become a voice of authority and inspiration in this area of nightlife, Miller needed to explore Dance Music - its communities, its industry, its influencers – from its very core. And at the heart of today’s music scene lies social media: an always-on, thriving, demanding network of artists and fans.
We turned a disparate community into a unified identity through a strong strategy, global platform influencer engagement programmes, exclusive music activation, a fresh approach to content (through new partnerships), and online content delivery methods, which provided an efficient global approach to consumer communication and engagement – connecting a network of fans from over 70 markets, crossing 5 continents, whilst driving awareness of the brand amongst key influencer communities.
In August this year, we had a collection of global influencers arriving in Vegas alongside our Soundclash finalists (DJ competition) to take part in the final Soundclash battle, with our 10 worldwide DJ finalists competing against one another, playing live sets at Marquee Dayclub with the selected winner playing a once in a lifetime set at the DJ Mag Top 100 DJs party at Marquee Nightclub alongside top DJ Dash Berlin.
It was a huge event in the Miller calendar that we’ve played an integral role in with our digital amplification work across social channels, relationship management (with Mixcloud and DJMag) and the conception and implementation of the global digital competition platform, Soundclash.