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Netflix didn’t shy away from that ‘stupid mistake’ that earnt Becks a red card in 1996. The whole country hated him for years, but David kept his tunnel vision and refused to surrender to the critics.
Challenger brands will always make mistakes, but it’s determination that builds the neural pathways and makes you more resilient. Screw-up, but see it as a positive lesson and move on.
We’ve always been taught that being selfish is bad, but Beckham saw selfishness as a skill. Putting himself first was the skill that helped him engineer his move from the UK to LA, to Milan and then Paris.
Follow your values and beliefs, but as a challenger you don’t always have to be the people pleaser. Single-minded selfishness can earn you respect and loyalty.
Football was never enough for Beckham, he wanted to be a global superstar. Roy Keane couldn’t bear losing, Gary Neville only ever wanted to play for United.
WHATEVER your cause make sure you have one. It’s the carb that will sustain your efforts. In the bad days it’ll help everything make sense, and in the good days it’s your affirmation.
Do you need help finding your cause?
Are you a Challenger Brand wanting to punch above your weight? Get in touch. Email us - sayhello@southpawagency.com.
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