Event - Artificial Intelligence vs Authentic Intelligence: What brands need to know

This will be the year of AI and it creates a renewed need for brands to use HUMAN INFLUENCE vs AI.

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This will be the year of AI and it creates a renewed need for brands to use HUMAN INFLUENCE vs AI.

Challenger brands need to navigate this new landscape.

Creative agency Southpaw invite you to an exclusive breakfast to ask important questions around building brands and creating emotional connections with audiences using AUTHENTIC INTELLIGENCE. Sharing how they helped challenger brand e.l.f. Cosmetics launch in the UK smashing all expected growth targets. 

Countering the argument, Dom Smales, original founder of Gleam Futures, will describe a world where brands should be using creators and AI influencers to build awareness and drive engagement.

You will learn from the experts and come away with actionable insights to apply to your brand plans this year.

Hosted by Claire Lambell, Southpaw Managing Director, this panel discussion will include industry experts from the worlds of AI, Challenger Brand Marketing and Social Media Influencers.

See more details & sign up for the event here