Across Europe, scooters are traditionally sold based on looks and practicality. But when Honda created a machine that focused on acceleration, top speed and superior handling, we decided to change the rules.
Our strategy was a bike for the senses - an idea that purely focussed on how it made the rider feel both physically and emotionally. Our campaign line EXPERIENCE MORE is designed to work as an emotive hook as well as a strong call to action getting the viewer to continually take the next step toward making a purchase.
To build intrigue pre-launch, we created a teaser film that purely features the rider - not the bike. Designed to feel more like a movie trailer, the film sparked a buzz of social activity with people trying to guess which bike was being ridden - almost all of them expected it to be a much bigger and more powerful machine!
We designed a bespoke web page for the pre-launch, directing traffic to a YouTube page where users could see MORE.
The product engagement film was built on the story of getting MORE out of your riding experience and therefore MORE out of your life. The end frames were translated into 5 languages for the key European markets.
We created a print template to be used across all European markets, forging a strong and distinct visual laguage that connected the campaign together.
We created display ads to be served across Europe, again tying together the campaign’s bold visual style for maximum impact.
We designed and created all content for the Forza 125 product brochure, including all photography assets and copy.
To accompany the brochure, we created a high-end product film showing off every feature in its best possible light.
"Easily my favourite Honda product launch film, I still can not believe it has a Honda logo at the end!"
European Marketing Manager