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Honda CBR650F Feel The Rush

Honda
CBR650F Feel The Rush

In the congested mid-range motorcycle market, how can you make one brand stand out above the rest? That was our challenge when creating our latest campaign for Honda’s CBR650F. Strategic insight told us that we could offer more fun and more performance than the competition, so we turned that into a feeling; a feeling comparable to diving out of an aeroplane or kayaking through the rapids. And so, Feel The Rush was born…

Southpaw Communications Ltd

Southpaw

The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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