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Miimo

Integrated Campaign

Across Europe, robotic lawnmowers are seen as a very rational, spec-based purchase. We turned this on its head, taking a more emotional approach to give Honda and its Miimo mower clear distinction in the market.


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Rather than just looking at what Miimo can do for your garden, we looked at what Miimo can do for your life: it gives you more time for the things that really matter. This idea is epitomised by our campaign line, The Newest Member of the Family.

Print

Our print campaign continued the lifestyle message while still driving home the rational benefits of Miimo.

Product Engagement Film

We produced a 40” product engagement film to exist online and in dealerships to bring out more of Miimo’s product benefits.

Watch the film
Honda Forza 125 Teaser Film

Display

We created digital display ads to highlight Miimo’s product benefits and were translated into several languages for use across Europe.

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Unipart Display

168% uplift

in sales across Honda’s 3 core markets

Testimonial