Don't Lose The Plot: Why brands still need a good story

11:00 AM

Missed our webinar? Watch the recording below.

It’s been measured that for over 150,000 years storytelling has been the construct of human to human information sharing. It’s now widely believed that we have evolved to be hardwired to make sense of the world in ‘story terms’.
Culture changes quickly and the world shares information so rapidly but you can’t change 150,000 years of evolution in such a short time. Stories are as relevant now as they were to the cavemen! But in a world that is overloaded with content, and consumers attention is in heavy demand, what are the levers you can pull to ensure your brand story gets cut through?

Meet the Panellists

Orlando Wood

Orlando Wood

Orlando is Chief Innovation Officer of the System1 Group, Honorary Fellow of the IPA and author of the IPA’s best-selling and widely acclaimed publication, Lemon (2019). More recently he revealed his latest research for online brand building at EffWorks.

Mark Evans

Mark Evans

Mark joined Direct Line Group in 2012 and in the past 8 years has overseen the transformation of DLG's brands and marketing approach, including the
multi-award winning re-invigoration of the flagship Direct Line brand.

Glenn Smith

Glenn Smith

Glenn has spent over twenty years helping some of the world’s biggest brands grow their reputation through the power of storytelling. With Southpaw he has created foundational narratives for brands including Honda, Brown Forman, Eurotunnel and ghd.

Join Southpaw and guests on Friday 6th November at 11am when we will be joined by

Mark Evans, Managing Director, Marketing & Digital at Direct Line Group
Orlando Wood Chief Innovation Officer, System1 Group and Author of Lemon (IPA)
Glenn Smith, Creative Director, Southpaw.

They will explore:

• Why brands still need a good story
• How emotion and characters drive salience and brand growth
• With the rise of digital consumption, how to navigate storytelling in small and fast spaces

Watch Orlando's Effworks Global 2020 presentation "Achtung!" here

To find out more about the services Southpaw offer, contact Laura Wood laura.wood@southpawagency.com