Following a competitive two-way pitch, we are pleased to announce our new appointment as the Lead Strategic and Creative Agency for the PZ Cussons brand, Sanctuary Spa, as they plan their first ever brand campaign, which will firmly position the brand with a powerful and emotive idea to catapult awareness and penetration.
Sanctuary Spa are a hugely successful brand, with a strong national presence in Boots stores. We will build upon the success with retailers by developing a brand campaign to raise awareness and build brand equity outside of their presence in Boots, as well as building a better emotive connection with their target consumer, by demonstrating their brand mission of making women feel wonderful.
“We are extremely excited to be working with Sanctuary Spa on the next chapter of their journey, developing their first brand campaign to help build a higher equity into the business and connect emotionally with women all over the UK. We’ve found a very powerful territory, which we feel extremely passionate about, and are looking forward to working with Sanctuary Spa to make it a huge success.”- Tom Poynter, Group Managing Director, Southpaw.
“Southpaw got under the skin of our brand very quickly and through their strong strategic work, they found a really interesting and powerful territory that we feel we can own and that will resonate with our target female consumer all over the UK.”- Jacqui Burchell, Global Marketing & Product Development Director, Sanctuary Spa.
The through the line campaign is due to launch in June 2015, with a powerful and emotive film at the heart, which will be supported by PR and Social Media activity to encourage conversation, sharing and consumer interaction.