Our Marketing Manager, Claire Ashdown, has been exploring our agency rebrand journey with the IPA, in a series of blogs focusing on our transformation from Nexus/H into the rebranded Southpaw agency from various points of view.
In an industry that is ever evolving at a rapid rate, many agencies have undergone rebrands in an effort to stand out from the crowd, or have at least started sharpening their pencils and tweaking their positioning to ensure they maintain their market share against stiffer competition.
After being in business for 44 years, and with a legacy of working with international clients requiring full service marketing, we at Nexus/H definitely felt it was time for a change.
Our chance to make this brave transformation was led by the arrival of our new Group Managing Director, Tom Poynter, who joined in February 2013, keen to keep us at the forefront of the current industry evolution and to drive change.
Since rebranding in April our new business strike rate has improved by 70%, our profile continues to build, talented individuals want to join the agency’s journey, and clients, as well as the industry, want to hear more about our proposition. So we teamed up with the IPA to write a series of blog articles, focussing on our rebrand journey from several different perspectives;
Our MD, Tom Poynter, talks about turning a business on its head in a brave new world.
Creative Directors, Craig Roderick and Glenn Smith, talk about their journey to finding our new ‘edge-factor’.
Jim Johnstone, Managing Director UK and Ireland of Dunkin’ Brands, provides a client side view, looking from the outside in.
Then to round it all up, we hear from our young blood Ethan Lott, Joe Jordan and Tom Primrose about their journey from starting out as interns through to becoming fully fledged Southpaws.