Southpaw has been awarded the account by the Ladies European Tour, as they focus on a campaign to create global awareness for The Solheim Cup 2015.
[[MORE]]We are very pleased to announce that the Ladies European Tour (LET) has selected Southpaw as the creative agency for The Solheim Cup, following a competitive pitch earlier in 2014.
We are creating a campaign that drives awareness and consideration amongst sports fans to watch or attend The Solheim Cup in Germany in September 2015. We will deliver an integrated campaign for international markets which positions women’s golf as the most recognised and followed competition in women’s sport across Europe.
The deep rivalry between the USA and Europe will be told throughout the campaign, using the pro golfers and captains as the heroes and villains, capturing the drama of this iconic sports competition.
“We’re focused on developing a strong sports brand and compelling campaign that will bring to life the storied tradition of The Solheim Cup as well as the historic significance of next year’s event in St. Leon-Rot, Germany. We’ve selected Southpaw as our partner to help us achieve that, who in a short space of time have demonstrated a confident understanding of our brand and the passion to help us succeed”
– Ivan Khodabakhsh, CEO, Ladies European Tour
We have been officially engaged with the project since mid-October 2014, producing a breadth of filmic content and print assets to drive early engagement with the brand in international markets.