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STAND OUT FROM THE CROWD BY STANDING UP FOR WHAT YOU BELIEVE IN

Estrella Galicia
STAND OUT FROM THE CROWD BY STANDING UP FOR WHAT YOU BELIEVE IN

OOH / DIGITAL / SOCIAL / RETAIL

 

The Challenge

Spain’s best loved beer had virtually no brand awareness in the UK. Plus, their global brand platform - based around fierce independence - was filled with local nuances that didn’t translate into UK culture. They needed stand-out, relevance and clarity. Time for a proper introduction!

The Southpaw Stance

Our neuro-mapping insight platform allowed us to quickly identify the key emotional triggers for success within our audience, specifically a love of strong family values, a belief that quality can’t be rushed and a desire to be unconventional and individualistic. So, in a fast paced sector filled with innovation, we championed something new: tradition.

The Solution

Our creative platform ‘A BEER LIKE NO OTHER’ is a playful twist on the fast paced world of craft beer innovation and a reminder that sometimes the old ways are the best! That slow can beat fast. That small can beat big. And that the individual can beat the crowd.

Southpaw Communications Ltd

Southpaw

Southpaw Communications Limited
Creative Advertising Agency
The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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