OOH / DIGITAL / SOCIAL
A familiar story – a small distillery looking to be reawakened. But this brand relaunch needed to be anything but familiar. We needed to challenge the traditional category codes and launch a fresh new brand to a new kind of single malt drinker.
Our neuro-mapping insight platform helped us uncover a powerful consumer truth that reverberated with our new brand truth:
In whisky, as in life, we are the sum of our experiences
From this we crafted a full brand positioning, architecture and global creative platform.
Our creative platform ‘Discover what we’re made of’ told the story of all the eclectic casks that make Benriach wonderfully multi-layered in taste.
Our first brand task was to educate the audience about our flavour story and so we invited them to discover ‘A World Of Flavour’.
It comes to life with an explosion of colour and energy that defies category norms.