To London’s oldest generation of beer drinkers, Charlie Wells name is an icon. But to the latest generation of pub-goers, those growing up in an age of craft beer, Charlie Wells is irrelevant. We set out to change that by recreating the Charlie Wells character for the modern day. We turned him into a tattooed adventurer – a hipster, if you will – with a story to tell with every new beer he launched. Discover the story so far below.