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Eurotunnel Le Shuttle Many Happy Returns 25th Anniversary / Travel

Eurotunnel Le Shuttle
“DON’T SELL HOLIDAYS, CELEBRATE POSSIBILITIES”

TV / OOH / DIGITAL / SOCIAL

The Challenge

Eurotunnel Le Shuttle wanted to recapture the excitement and pride there was at the start of Eurotunnel’s life, 25 years ago, and make them famous (again!).

The Unfair Advantage

Our neuro-map helped us define the Eurotunnel audience as 'independent culture vultures’ : they are the antithesis of the package holiday traveler, seeking out their own unique adventures. They’re motivated by high energy, spontaneous moments and love freedom and creativity. So, instead of selling holidays, we celebrated possibilities.

The Solution

We used ‘Many Happy Returns’ both as a big, proud birthday message, but also to address all the unique customer adventures that are possible via Eurotunnel.

This ‘fanfare’ of a campaign, featuring a carnival-type procession on the train platform, is packed with joyful holiday moments and celebrates not just a passion for travel, but a lust for life.

Southpaw Communications Ltd

Southpaw

Southpaw Communications Limited
Creative Advertising Agency
The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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