TV / OOH / DIGITAL / SOCIAL
Eurotunnel Le Shuttle wanted to recapture the excitement and pride there was at the start of Eurotunnel’s life, 25 years ago, and make them famous (again!).
Our neuro-map helped us define the Eurotunnel audience as 'independent culture vultures’ : they are the antithesis of the package holiday traveler, seeking out their own unique adventures. They’re motivated by high energy, spontaneous moments and love freedom and creativity. So, instead of selling holidays, we celebrated possibilities.
We used ‘Many Happy Returns’ both as a big, proud birthday message, but also to address all the unique customer adventures that are possible via Eurotunnel.
This ‘fanfare’ of a campaign, featuring a carnival-type procession on the train platform, is packed with joyful holiday moments and celebrates not just a passion for travel, but a lust for life.