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My Tattoo. My Story.

GHD
My Tattoo. My Story.

Business Desired Outcome:

To raise $1m for cancer charities worldwide through sales of the ghd, ink on pink, Platinum+ styler collection, in partnership with tattoo artist David Allen, to mark the 15th edition of ghd’s Pink Campaign.

Creative Challenge:

To support ghd’s biggest campaign for Pink so far, the brief was to present a creatively powerful, highly emotive, women-empowering and influential multi-channel idea. ghd wanted to go back to its roots with more emotive storytelling comms, rather than product led.

Southpaw Communications Ltd

Southpaw

Advertising Agency
The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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