Wine culture has grown in the UK. Walk down any wine isle in the supermarket and you’ll be greeted with more choice than you can comprehend. But when you consider that the average time spent choosing an item when supermarket shopping is 13 seconds, wine brands aren’t making it easy for consumers.
Say hello to Gallo. We wanted to create a campaign that tapped into the emotional needs of the average wine drinker and give them something easy to remember when it’s wine o’clock.