With a huge share of the motorcycle market our job is to help Honda maintain and grow their European business. From Scooters to Superbikes, we create fully integrated campaigns for every new product launch.
The famous Honda wings already carry an emotionally charged reputation, especially in racing. We use all of that passion to ensure our communications move riders into wanting to embark on their next journey on two wheels.
With an emphasis on high quality video content, we ensure each new product is launched with it's own unique strategic edge that is always distinctly Honda.
Every campaign features a suite of assets including press and poster ads, digital ads, DM/EDMs and product brochure.
The Africa Twin was a new halo product for Honda, and a massive opportunity to disrupt the highly competitive Adventure Bike market. Our solution was to create an immersive film that allows the viewer to choose the path of two Africa Twin riders as they embark on an epic adventure.