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Make The Moment Magnifique

Chambord
"CHANGE A ONE NIGHT STAND INTO A LOVE AFFAIR"

OOH / DIGITAL / SOCIAL / RETAIL

 

The Challenge

A rich, gorgeous liquid and beautiful packaging that glistens like a jewel...on face value this liqueur seemed to have it all. Sadly not. Across the globe Chambord had low salience, low penetration and was confusing.

The Unfair Advantage

We identified two key behavioural science models in ‘Chunking’ and ‘Hot state decision making’ that allowed our creative to build much stronger mental availability with their audience, moving Chambord from a ‘one night stand’ to a ‘love affair that lasts’.

The Solution

MAKE THE MOMENT MAGNIFIQUE. A highly sensorial yet playful campaign that shows how easily Chambord fits into the consumer’s lifestyle, enhancing not only the cocktail, but also the occasion.

Southpaw Communications Ltd

Southpaw

Southpaw Communications Limited
Creative Advertising Agency
The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

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