OOH / DIGITAL / SOCIAL / RETAIL
A rich, gorgeous liquid and beautiful packaging that glistens like a jewel...on face value this liqueur seemed to have it all. Sadly not. Across the globe Chambord had low salience, low penetration and was confusing.
We identified two key behavioural science models in ‘Chunking’ and ‘Hot state decision making’ that allowed our creative to build much stronger mental availability with their audience, moving Chambord from a ‘one night stand’ to a ‘love affair that lasts’.
MAKE THE MOMENT MAGNIFIQUE. A highly sensorial yet playful campaign that shows how easily Chambord fits into the consumer’s lifestyle, enhancing not only the cocktail, but also the occasion.