Rimmel wanted to cut through the noise of the highly competitive Gel Nails sector and find both a distinctive and believable angle to ensure they stood-apart.
We encouraged wearers to join the 'Nail Revolution' and not stand for poor quality and boring colours.
It was the first time Rimmel were launching a new product without a celebrity ambassador. So we created a series of press ads that were eye-catching, punchy and informative to the consumer. The visual represented the high gloss nature of the product, whilst the copy was short and to the point, so that the 2 step combination was reflected as easy to use and had a ‘no fuss’ approach.