In the midst of the craft beer revolution, we were asked to boost the awareness of St. Stefanus around Europe. To achieve this, we created a creative platform with legs. ‘The Beer With Heart’ allowed us to talk about the way the beer matures in the bottle as if it’s alive, the way its founders originally brewed the beer to serve the community, and the way its made in the beer capital of the world – Belgium. This helped us to tell a rich story through our film and social content, encouraging people to choose a beer that’s made with heart.
This creative platform brings to life all that the brand is about – the unique product story, the brand story and be a powerful distinctive asset. It stands out in a crowded category and allows both intrinsic and emotional stories to be told.
Our results were phenomenal