We are a Strategic Creative Agency

We are Southpaw. We believe in the power of emotion, and use behavioural science to deliver advertising that drives results for our clients.

An agency with culture at it's heart, we work hard to build great relationships with our clients, our people and our community.

What We Do

Recent Work

Diageo in Society

Empowering a generation

The GlenDronach

Redefining The GlenDronach

All Work

Culture

News & Insights

12 Brand Archetypes

Why should you use them to shape your brand story? Choosing the right archetype can help you build a relationship with your audience, giving them familiar characteristics they can connect with. It strengthens your brand positioning and gives people the shorthand they need to understand what your brand stands for.

7 Story Archetypes: Using Plot To Build Brands

storytelling

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from.

All News & Insights

Events

Keep Calm & Brand Build

Southpaw’s zoom panel explores why adopting the mantra of ‘keep calm & brand build’ will ensure your brand thrives in a crisis.

Don't Lose The Plot: Why brands still need a good story

It’s been measured that for over 150,000 years storytelling has been the construct of human to human information sharing. It’s now widely believed that we have evolved to be hardwired to make sense of the world in ‘story terms’.

Events

Southpaw

Advertising Agency
The Warehouse, Hill Street,
Tunbridge Wells,
Kent
TN1 2BY

Map

Contact Us

sayhello@southpawagency.com
+44 (0) 1892 51 7777

New Business Enquiries

laura.wood@southpawagency.com