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Latest Article

Midlife Revolution Webinar: Why Men in Media and Marketing Must See the Full Picture to Drive Real Change

December 13, 2024

minute read

Previous Articles

Challenger Ways #16 - Three Things Challenger Brands Can Learn From The Call Her Daddy Kamala Harris Interview

October 15, 2024

Rankin and Southpaw Creative Agency Unveil New Brand Campaign, ‘Raise Expectations’ for The Glendronach Whisky

Midlife Revolution: How brands can captivate & connect with this transformational audience

Challenger Ways #14 - Three things challenger brands can learn from Bridgerton season three

The smelly truth behind social media's ‘Enshittification’ Trend

Challenger Ways #13- Three Things Challenger Brands Can Learn From Office Tok

AI vs AI: Artificial Intelligence vs Authentic Intelligence - Event Takeaways

Honda launches Pan-European multi-platform campaign ‘A sign of Intelligent Life’ for Miimo

Event - Artificial Intelligence vs Authentic Intelligence: What brands need to know

Challenger Ways #12 - Three Things Challenger Brands Can Learn From Saltburn

Global brand e.l.f. Cosmetics launch Immersive Augmented Reality Murals for ‘Express Your e.l.f.’ campaign

Challenger Ways #11 - Three Things Challenger Brands Can Learn From Selling Sunset

Southpaw call out the pretenders with Estrella Galicia Spanish Not Span'ish' Brand Campaign

Challenger Ways #10: Three Things Challenger Brands Can Learn From Beckham

Challenger Ways #9: Three Things Challenger Brands Can Learn From 50 Years Of Hip Hop

Challenger Ways #8: Three Things Challenger Brands Can Learn From London Fashion Week.

Southpaw launches "express your e.l.f." - first UK brand campaign for e.l.f. cosmetics

Challenger Ways #7: Three Things Challenger Brands Can Learn From Luton Town FC

Challenger Ways #6: Three Things Challenger Brands Can Learn From Love Island

Challenger Ways #5: Three Things Challenger Brands Can Learn From The Barbie Movie

Challenger Ways #4: Three Things Challenger Brands Can Learn From Chelsea FC

Southpaw Reawakens Glenglassaugh with a Multi-Sensorial Brand Launch Campaign

Challenger Ways #3: Three Things Challenger Brands Can Learn From Ted Lasso

Challenger Ways #2: Three Things Challenger Brands Can Learn From Eurovision

Challenger Ways #1: Three Things Challenger Brands Can Learn From Prince Louis

The Challenger Brand Trap

Is Your Brand Falling Into the Trap of Just ‘Getting Noticed’ and Not Being Remembered?

Inclusive and Flexible Aren’t Buzzwords: It’s How We Work at Southpaw

SOUTHPAW NAMES NEW MD

SOUTHPAW LAUNCHES THE GLENDRONACH AGED 50 YEARS

Brand Salience, DIRECT-TO-CONSUMER (D2C) PART II: WHY BRAND SALIENCE IS THE KEY TO GROWTH FOR DELIVERY COMPANIES

DIRECT-TO-CONSUMER (D2C) PART I: HOW LEGACY BRANDS CAN DRIVE MORE DIRECT SALES

HOW NUDGE-NUDGE (WINK-WINK) CAN BE MORE EFFECTIVE THAN A BIG SHOVE FOR CHALLENGER BRANDS

SOUTHPAW LAUNCHES ‘THIS COUNTS’ FOR SANCTUARY SPA - ENCOURAGING WOMEN TO FIND AN ACHIEVABLE 25 MINUTES OF SELF-CARE EVERYDAY

ANDY PEEL JOINS SOUTHPAW AS SENIOR CREATIVE

THE CONSCIOUS CONSUMER PART III: WHY OPERATION CLIMATE SAVE SHOULD BE MARKED URGENT FOR YOUR BRAND

HOW META ADVERTISING MAY BE OUR SAVIOUR

LONG VERSUS SHORT: IT'S TIME TO CALL A DRAW, IN THE SPARRING MATCH BETWEEN LOGIC & GUT, BRANDS SHOULD BE AIMING FOR A DRAW

12 BRAND ARCHETYPES: CHARACTERS IN YOUR BRAND’S STORY

Storytelling, 7 STORY ARCHETYPES: USING PLOT TO BUILD BRANDS

DON’T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

SOUTHPAW PUTS THE SPARK BACK INTO CHAMBORD LIQUEUR

5 WAYS TO MAKE YOUR BRAND HEARD IN THE FACE OF AD RESTRICTIONS

WE CREATED AN UNCONVENTIONAL NEW BRAND CAMPAIGN FOR BENRIACH RELAUNCH

Keep Calm and Brand Build, STEADY NERVES & COOL HEADS IN THE TIME OF COVID-19

Virtual Connections, OUT OF TOUCH: HOW TO MAKE EMOTIONAL CONNECTIONS IN THE TIME OF COVID-19

CHAMBORD APPOINTS SOUTHPAW AS GLOBAL STRATEGIC CREATIVE AGENCY

SOUTHPAW LAUNCHES HONDA POWER PRODUCTS CORDLESS CAMPAIGN

RESURGENCE OF THE BRAND

STRATEGIC CREATIVE AGENCY, SOUTHPAW, HAS PROMOTED CLAIRE LAMBELL, TO THE POSITION OF BUSINESS DIRECTOR

Burning Out, BURNOUT: NOT JUST FOR YOUNG PEOPLE

Body Honesty, WHY BODY HONESTY COULD BE THE NEXT STEP FOR THE BODY POSITIVITY MOVEMENT

HYGIENE POVERTY: ADDRESSING THE UK’S HIDDEN CRISIS

ASA GENDER STEREOTYPING: NO SMOKE WITHOUT FIRE

THE CONSCIOUS CONSUMER PART II – WHAT WILL WE BUY INTO IN 2030?

My Tattoo. My Story. SOUTHPAW LAUNCHES GHD’S GLOBAL ‘PINK’ CAMPAIGN FOR CANCER CHARITIES WORLDWIDE

Conscious Consumerism, Part I: How The Conscious Consumer Was Born and What It Means for Your Brand

KOKO Pitch Win

Ahmad Tea Pitch Win, Southpaw Lands Role as Global Creative Digital Agency for Ahmad Tea

Challenger Mentality

Eurotunnel Le Shuttle Launches Major Campaign to Celebrate 25th Anniversary

3 Trends No Brand Can afford to Ignore

Why Love isn’t Enough for Brands