Season 7 of Selling Sunset dropped on Netflix earlier this month. Whether you’re Team Chrishell or Team Nicole (or better yet, Team Bring Back Christine!), there’s something all Challenger Brands can learn from LA’s most glamorous real estate agents.

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• ‍Delulu is the solulu – Some of our fave Selling Sunset stars are clearly delusional, remember Davina’s infamous $75m house listing? But, we can all learn something from the cast’s main character energy. Banish any negative thoughts and manifest your most delulu desires instead. If you’re a challenger brand looking for the recipe for success, then you’ll need a huge dollop of self-belief in the secret sauce.

• Keep  your enemies close – Talk about a toxic     work culture - these girls are the ultimate frenemies! They openly dislike     each other but often join forces for the good of The Oppenheim Group. Teaming     up with the competition to fight a common cause can have incredible     results for your brand, just like in the US when 7 period-care brands invested     in a joint campaign to abolish the tampon tax. A collaborative effort with     bigger players in the category can deliver huge reach on a challenger budget.

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• Sell the lifestyle – Selling Sunset shows how real-estate has shifted from traditional methods of sticking up a ‘For Sale’ sign, to glamorising and selling the ultimate LA lifestyle.  Open days double up as the hottest social occasions, remember Christine’s ‘Burgers and Botox’ event? When people make a purchase, they’re buying into something bigger than the product itself so look beyond your rational USPs and start selling the lifestyle that goes with it.

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We’ve helped Estrella Galicia apply that same self-belief in their latest ‘Spanish Not Span-ISH’ campaign, celebrating them as a 100% authentic Spanish beer in a category of pretenders.

If you’re looking to outsmart the crowd too, slide into our DMs.

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